Online shopping is an ever-evolving phenomenon in this digitized era. A significant proportion of the world’s retail trade and transactions happen online now. The competition in the online eCommerce sphere is getting fierce.
But what worries retailers or shop owners most? How to spur up the rate of conversions and get more sales at the end of the day?
There is a great rift between marketing and sales in eCommerce. A higher number of regular visitors do not necessarily assure you of higher conversions or sales until and unless there are some deadlock measures to retain and turn the visitors into confirmed buyers.
This article is a quick guide for all online businesses that hope to increase the number of visitors converting to buyers.
Following the persuasive tricks below are not only cost-effective, but are also applicable to any eCommerce site, irrespective of the platform it is built on.
Flawless product presentation allures buyers
Whether it is about the product images or the description, you need to be extremely careful about the clarity. High quality, high-definition images, from various angles and zoomable are a must. Technically, minimal or no product descriptions but clear images can do wonders for an eCommerce site! But that is not at all recommended, as customers do look for features, specifications or uses of the products, besides their outer appearance.
Customisation can cause better conversions
Buyers like to personalise items before they buy. While it is like a fun game to them, it lends a feeling of ownership to the product. They can order in the color or form they want. So giving options to buyers to configure the products criteria can actually get you more buyers because people may not find similar items to personalize to their specifications in other stores.
Deals and promotion page is a direct conversions booster
A confined page for available deals and discounts works excellently in retaining the visitors and persuading them to buy. Show them what offers you have, on the home page place the codes to apply and then redirect them to the page to take advantage of the offer. This is perhaps the best way to keep customers glued to your site and coax them to keep coming back with new offers.
One-step checkout is a must
It is a true fact that many leave your site because there is a long, step-by-step and painstaking checkout process. Honestly, no one has the time for that. To prevent customers from leaving your site before checkout, integrate the minimalistic one-step checkout process. Ask for only a few necessary details and do not make login a mandatory step for new visitors.
Abandoned Cart Reminder
This is an effective way to reach out to those who visited your site, placed an order, but left the cart before completing the purchase. Reason can be anything: prices may have increased due to surcharges for shipping, taxes etc, or the buyer changed his mind because he thought he might could get a better offer somewhere else. To end abandoned cart issues, send a recovery/reminder email along with personalised offers on the same products.
Moreover, this strategy works well to increase conversions even if no one has an abandoned cart. Retailers can keep customers visiting their site again by declaring offers on the related goods, new additions to the same range of products, price drops etc.
All in all, you need to some dynamic customer-oriented strategies to retain your visitors and convert them into active leads. Other powerful strategies include enhancing site load times, straightforward navigation, filtered searches, stock notifications, customer reviews for each product and so forth.
Rob Stephen is a senior Magento developer in Sydney who works at PHPProgrammers, an eCommerce and web development company of high distinction and based in Australia. As an expert eCommerce developer, he likes discussing revolutions in the online business world, tips and tricks to enhance sales. Follow the Facebook page to get more updates and information on eCommerce development.
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