One of the best kept secrets of successful direct sales consultants & home party experts that home party and Direct sales companies don’t want you to know is that: 95% of new direct sales consultants fail largely due to info-overload, confusion and flat out frustration! I know you are totally confused now as to what is the a secret to success. The secret lies in this fact:
1. “95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM. 95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! “
– Entrepreneur Magazine
Another way of looking at it :
S – Save
Y – Your
S – Self
T – Time
E – Energy and
M – Money
“The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor. It is natural law that; like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich.”- Wallace D. Wattles
Let me introduce you to the P.A.T Principle Of Direct Sales Marketing And Home Party Plan Success:
1. Planning: Notice the following Home Party Plan Business. Party Plan Model of business. I find it curious that the essential word here is planning! It is no surprise that when you fail to plan, you are in essence planning to fail. Have you met an architect who started building without a blue-print? The leaning tower of pisa though a wonder of the world is a great example of what lack of planning will do. Planning is an essential step to succeeding in any worthwhile venture. Most people get involved in a direct sales opportunity as a quick fix, get rich scheme!
In the planning phase you:
i). Plan your time: Party Plan Pat’s recommendation is 15-20/week. 10-15 of these hours must be used for direct sales party plan opportunity meetings, home party demonstrations, delivery and follow up of home party sales. The other 5-10 is for personal development!
ii) Plan your marketing budget: A monthly budget of $500-$1500/month is ideal. Statistics indicate that low cost home party marketing efforts take seven times as long to yield results. A business without a marketing budget is very much like what starvation does to the body, It will die!
iii). Market Research: Imagine you are standing on a tall mountain looking down. Or in a plane looking down at the scene below. It is breathtaking, magnificent and wow, you are always glad you are part of this world.
Funny thing about all we have discussed is that 95% of problems relating to direct sales opportunities failure and quitting are tied to lack of market research! In essence you are failing yourself by not standing on top of the mountain to assess the situation, to see and be seen! Knowing the questions to ask is like standing on top of a mountain.
Identify those most likely to use your product/service this is called your Target Market. Contrary to popular opinion, everyone with a pulse and a breath is not your target market. You begin to research marketing methods you will implement. A 5-Point Prospecting is highly recommended.
Direct Sales Business Marketing Tip : “The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility.” ~ Mark Sanborn
iv) You create your customer/downline retention strategy. Planning with a purpose is the secret to success.
Article Source: http://EzineArticles.com/expert/Patricia_Makhulo/166227